Partners get two jobs and two visual lanes. Purple sells Power Claude to people who might buy. Teal recruits new Partners. Match the color to the link and you never confuse your audience — or yourself.
TL;DR
| Lane | Color | Who | Link | Earn |
|---|---|---|---|---|
| Customer sale | Purple | Buyers / Claude users | /r/{code} | Direct on paid subs |
| Scout recruit | Teal | Creators / future Partners | /sk/{code} | Scout when they earn Direct |
| Training charts | Portal / DEMO | You (practice) | n/a | Illustrative only |
Why colors exist
The media kit is a self-help system: glance at a still, know the job, pick the matching link from Tools, post with disclosure. Purple and teal look different on purpose so you never paste the wrong URL under the wrong pitch.
Purple = sell the product
- Use when they might buy or trial Power Claude.
- Link customer sale short path
/r/{code}from Partner Tools. - Lead story ~$117+/mo vs Max when they pool Pro seats they already own.
- Always disclose that you may earn a commission.
Teal = recruit Partners
- Use when you want them to join the Partner Program.
- Link Scout short path
/sk/{code}. - Lead story AI coding boom + Founding Partner opportunity + recurring cash. Scout compounds when people you introduce succeed.
- Always no income guarantees; structure details live in Partner Terms.
Never mix
- Purple savings ad + Scout apply link → buyer lands on Partner apply by mistake.
- Teal recruit post +
/r/{code}→ wrong attribution job. - Third-party shorteners → attribution may not follow.
Where to get the kit
- Tools — both links, copy, vanity, QR
- Training & media kit — stills + loops by lane
- Partner Program page — public purple vs teal tile
FAQ
Can I use purple and teal in the same carousel?
Yes — label each slide. Buyer slides stay purple + /r/. Recruit slides stay teal + /sk/.
Is teal the same as “blue” in older docs?
Public language is teal. Older “blue lane” notes mean the Scout recruit palette.
Do DEMO charts earn commission?
No. DEMO / ILLUSTRATIVE charts are training only.
Guaranteed income?
No. Commissions require attributed paid conversions under program rules.
Independent third-party software by Neural-LLM. Not affiliated with Anthropic, PBC.